FeatureSports & Health

Local Tim Hortons bring back Smile Cookie and commit $500,000 to MSH

The Tim Hortons Smile Cookie Campaign returns from April 29 to May 5.

To kick off the launch, local restaurant owners gathered at Markham Stouffville Hospital (MSH) to celebrate the occasion with a $500,000 commitment to the hospital. In recognition of Tim Hortons’ generosity, MSH will proudly name a paediatric surgical waiting room in its honour.

Customers can support MSH Foundation by purchasing a Smile Cookie ($1.50 plus tax) or any of the Smile Cookie products. The Smile Cookie program started in 1996, and over 20 years later, 100 per cent of proceeds from each Smile Cookie is still donated to charities from coast-to-coast-to-coast, supporting the communities in which the restaurants operate. One hundred per cent of the proceeds from restaurants in our community will benefit families and children cared for at MSH.

“Our annual Smile Cookie campaign is a beloved and cherished tradition for Tim Hortons restaurant owners, team members and guests because of the amazing impact we can make together – while enjoying some delicious cookies,” says Axel Schwan, president of Tim Hortons. “Last year’s Smile Cookie campaign raised a record-breaking $19.7 million, and I know our guests will be rallying with us again this year to support over 600 charities and community groups and the amazing work they do.”

Today, health care’s complex landscape is changing, along with our growing, diverse community. With a renewed focus on the MSH of tomorrow, Oak Valley Health continues to deliver integrated care for healthier communities. Through dynamic partnerships and collaborations coupled with the purposeful adoption of technology, MSH will increase access and streamline services – made possible by community support.

Gillian Fintleman (local Tim Hortons owner) and MSH Foundation CEO Suzette Strong piping smile cookies.

“Government can’t fund all the essential equipment our doctors, nurses, and allied health teams need to deliver exceptional, patient-centred care,” MSH Foundation CEO Suzette Strong says. “Dynamic partnerships and collaborations like this elevate health care and will help expand our critical programs and stay on the forefront of technological advancements. The support made by Tim Hortons Markham and Stouffville Restaurant owners and the Smile Cookie campaign will enable extraordinary patient experiences and a lifetime of care, close to home.”

Community members can also support by participating in MSH Foundation’s Smile Cookie Instagram and Facebook contests for the chance to win one of six $50 Tim Hortons gift cards. For details, visit https://www.mshf.on.ca/events/2024-tim-hortons-smile-cookie-week.


Main photo: Local Tim Hortons owners at MSH to announce the 2024 Smile Cookie Campaign and a $500,000 commitment to support the hospital. (L-R): Allan Bond, Jordon Bond, Mark Singh, Ivan Chiu, Jeff Thompson, Gillian Fintelman, MSH’s Dr. Bear, MSH Foundation CEO Suzette Strong, Matt Peate, Mike Forbes.

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