Dr. Bear helps launch Tim Hortons Smile Cookie campaign in support of MSH
Smiles are back across Markham, Ballantrae, and Stouffville as the annual Tim Hortons Smile Cookie campaign returns from April 27 to May 3 in support of Oak Valley Health’s Markham Stouffville Hospital (MSH). To kick off the campaign, Dr. Bear stopped by a local Tim Hortons, where he was greeting customers, taking orders, working the drive-thru, and decorating Smile Cookies.
Customers can support the hospital by purchasing a Smile Cookie ($2 plus tax) or a cute and cuddly Smile Cookie reversible plushie from April 27 to May 3.
“The annual Smile Cookie campaign is a powerful reminder of what community truly means. For the past 30 years, Tim Hortons restaurant owners, team members, and guests have come together to create real change for people right in their own neighbourhoods,” says Axel Schwan, President of Tim Hortons. “With nearly 700 local charities and community groups supported this year, the reach of this campaign has never been greater. We encourage everyone to visit their local Tims and join us in making a difference.”
Since its launch in 1996, the Smile Cookie campaign has donated 100 per cent of proceeds to charities across Canada, supporting the communities in which the restaurants operate in. Proceeds from participating restaurants in Markham, Ballantrae, and Stouffville will benefit families and children and youth cared for at MSH.
MSH is committed to delivering high-quality, integrated patient care to one of the country’s fastest growing and most culturally diverse regions. Government funding alone can’t keep pace with all the hospital’s priority needs, or health care’s evolving landscape. MSH relies on dynamic partnerships like this one with Tim Hortons to implement new technology, improve access, and enhance programs and services. Generous donor support helps MSH purchase leading-edge equipment and enhance its campus, enabling safe and timely care for the communities Oak Valley Health is honoured to serve.
“We are honoured to be the long-standing beneficiary of the annual Smile Cookie campaign in Markham and Stouffville,” says Allan Bell, Vice President, Community Relations & Corporate Partnerships, MSH Foundation. “With every cookie purchased, Tim Hortons’ support helps fund essential programs and services for children and families at our hospital.”
Community members can also support by participating in MSH Foundation’s Smile Cookie Instagram and Facebook contests for the chance to win a $50 Tim Hortons gift card and a Smile Cookie plushie. For contest details, visit: Tim Hortons Smile Cookie Week 2026.
Photo: Allan Bell, Vice President, Community Relations and Corporate Partnerships, MSH Foundation, decorates a Smile Cookie with the help of MSH’s Dr. Bear. (Matthew Fletcher photo)