Smile Cookie Campaign raises $125K for MSH
Local Tim Hortons restaurant owners have raised an impressive $125,607 through this year’s Smile Cookie campaign in support of Oak Valley Health’s Markham Stouffville Hospital (MSH).
From April 27 to May 3, customers purchased Smile Cookies and Smile Cookie products, with 100 per cent of the proceeds benefiting local charities across Canada. Since launching in 1996, the Smile Cookie campaign has raised more than $130 million for local charities, supporting the communities the restaurants serve.
Proceeds from participating restaurants in Markham, Ballantrae, and Stouffville benefit families and children, cared for at MSH.
Since 2007, the Tim Hortons Smile Cookie Campaign has raised more than $1.7 million in support of MSH Foundation.
“Tims restaurant owners are proud members of the communities where they live and work, and for decades their passion for giving back has made the Smile Cookie campaign what it is today,” says Axel Schwan, president of Tim Hortons. “When the first Smile Cookie was sold in 1996, no one could have imagined we’d one day be celebrating more than $174 million raised in the program’s history. That’s a testament to Tims restaurant owners, team members, volunteers, and guests who have committed to making a difference in their communities year after year. Thank you for your incredible generosity.”
Oak Valley Health says support from campaigns like Smile Cookie plays a vital role in helping the hospital respond to the needs of one of Canada’s fastest-growing and most culturally diverse communities. Donations help fund leading-edge equipment and enhance its campus, enabling safe and timely care for the communities MSH is honoured to serve.
“We are incredibly grateful to the Tim Hortons restaurant owners, team members, and every customer who purchased a Smile Cookie to support Markham Stouffville Hospital,” says Allan Bell, Vice President, Community Relations & Corporate Partnerships, MSH Foundation. “This long-standing partnership continues to make a meaningful impact, helping ensure families and children in our community have access to extraordinary care when they need it most.”
To learn more about the Tim Hortons annual Smile Cookie campaign, visit timhortons.ca/smile-cookie. Although this year’s campaign has wrapped up, donations can still be made at mshf.on.ca.
Photo: Local Tim Hortons restaurant owners and team members present Smile Cookie campaign donation cheque to MSH Foundation’s Allan Bell. (L-R) Allan Bell, Matthew Peate, Ivan Chiu, Gillian Fintelman, MSH mascot Dr. Bear, Sebastian Schembri and Michael Forbes.