Town’s new strategic plan ‘ambitious yet realistic’

The Town of Whitchurch-Stouffville has set its sights on expanding its tax base through a “growing, diversified” economy that will support the delivery of quality programs and services.

That’s one of four priority pillars included in the town’s 2019-2022 Strategic Plan, which it describes as “ambitious yet realistic.” The plan was approved by council on July 16th following a six-month process that included resident and stakeholder consultation through online surveys, public information sessions, Facebook Live with Mayor Iain Lovatt and social media content.

Fiscal sustainability, another priority pillar, focuses on servicing and developing provincially-significant employment zones and identifying expansion areas for industrial/commercial growth. Through service excellence, meanwhile, the town is committed to creating a positive culture and creating an employee attraction strategy to get the best available people.

The fourth pillar, asset planning, maintenance and development, involves addressing/planning for maintenance of existing assets and infrastructure, as well as creating new infrastructure.

The new strategic plan led to a revised mission and vision. The new mission statement: “To enhance our community by delivering service excellence that is friendly, efficient and financially responsible.” The vision statement: “To be an inclusive, caring community with a unique rural-urban identity that provides an exceptional quality of life.”

The town says it will implement the strategic plan through corporate business plans and will monitor and review progress to ensure it will achieve its goals. Learn more at

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