Bell Let’s Talk Day: highlighting the world’s biggest conversation about mental health

In September 2010, Bell Let’s Talk began a new conversation about Canada’s mental health. At that time, most people were not talking about mental illness. But the numbers spoke volumes about the urgent need for action. Millions of Canadians, including leading personalities, engaged in an open discussion about mental illness, offering new ideas and hope for those who struggle, with numbers growing every year.

As a result, institutions and organizations large and small in every region received new funding for access, care and research from Bell Let’s Talk and from governments and corporations that have joined the cause.

The Bell Let’s Talk mental health initiative is focused on four key action pillars: anti-stigma, care and access, research and workplace leadership. Since its launch in September 2010, Bell Let’s Talk has partnered with more than 900 organizations providing mental health services throughout Canada, including major donations to hospitals, universities and other care and research organizations.

“Everyone’s engagement in mental health is crucial to making progress and we can all join the conversation on Bell Let’s Talk Day by sending messages of support to fight the stigma, call for action and directly drive Bell’s funding for mental health programs,” said Mary Deacon, Bell Let’s Talk chair. “We’re grateful to these leading organizations for encouraging everyone to get engaged in the mental health cause and make sure our voices are heard on what promises to be the biggest Bell Let’s Talk Day ever.”

Everyone is invited to join the conversation on Bell Let’s Talk Day by sending messages of support across multiple platforms to drive both awareness and action in mental health. Bell will donate five cents to Canadian mental health programs for each of the following interactions on Jan. 30, at no extra cost to participants beyond what they would normally pay their service provider for online or phone access:

  • Talk: Every mobile and every long distance call made by Bell wireless and phone customers
  • Text: Every text message sent by Bell wireless customers
  • Twitter: Every tweet and retweet using #BellLetsTalk, featuring the special Bell Let’s Talk emoji, and Bell Let’s Talk Day video view at Twitter.com/Bell_LetsTalk
  • Facebook: Every view of the Bell Let’s Talk Day video at Facebook.com/BellLetsTalk and use of the Bell Let’s Talk frame
  • Instagram: Every Bell Let’s Talk Day video view at Instagram.com/bell_letstalk
  • Snapchat: Every use of the Bell Let’s Talk filter and video view

Total Bell Let’s Talk Day interactions since the first event in 2011 stand at 867,449,649 and are expected to exceed an all-time total of one billion on Jan. 30. Bell’s funding commitment for mental health, including the company’s donations based on Bell Let’s Talk Day engagement plus its original $50-million donation to launch the initiative, is now more than $93.4 million and expected to surpass a total of $100 million on Jan. 30.

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